Glossary entry (derived from question below)
English term or phrase:
blue ocean strategy
Malay translation:
strategi lautan biru
Added to glossary by
Hasni Hastuti
Jun 22, 2020 00:55
3 yrs ago
6 viewers *
English term
blue ocean strategy
GBK
English to Malay
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)
Example sentences:
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
Proposed translations
(Malay)
| 5 +2 | strategi lautan biru |
Hasni Hastuti
|
Change log
Jun 19, 2020 00:16: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:55: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:58: changed "Stage" from "Submission" to "Selection"
Jul 2, 2020 01:54:
Jul 22, 2020 01:54:
Aug 21, 2020 01:55:
Sep 9, 2022 13:54: changed "Stage" from "Selection" to "Completion"
Sep 9, 2022 13:59: Hasni Hastuti Created KOG entry
Sep 9, 2022 13:59: Hasni Hastuti changed "Edited KOG entry" from "<a href="/profile/3041842">Hasni Hastuti's</a> old entry - "blue ocean strategy "" to ""strategi lautan biru""
Proposed translations
+2
291 days
Hasni Hastuti
Malaysia
Malaysia
Malaysia
Software, Marketing, Business, HR & Edu.
Native in: Malay (Variant: Malaysian) 
Works in: English to Malay, Malay to English
Related KudoZ points
:
4
Selected
strategi lautan biru
Definition from
Wikipedia:
Strategi Lautan Biru (National Blue Ocean Strategy-NBOS) merupakan satu strategi yang diperkenalkan pada tahun 2009, yang bertujuan untuk meningkatkan kecekapan sistem penyampaian kerajaan di Malaysia.
Example sentences:
Strategi Lautan Biru Kebangsaan atau National Blue Ocean Strategy (NBOS) merupakan pendekatan yang telah diilhamkan oleh Perdana Menteri sejak 2010 dan kini diterapkan dalam pentadbiran Kerajaan. Pendekatan NBOS ini mengutamakan pembangunan idea-idea baharu yang kreatif dan inovatif. Kementerian Pertahanan khususnya Angkatan Tentera Malaysia (ATM) telah terlibat dengan beberapa inisiatif NBOS untuk mencapai keberhasilan yang telah dihasratkan di dalam National Key Result Area (NKRA). (Portal RasmiTentera Laut Diraja Malaysia)
Timbalan Perdana Menteri (kini bekas TPM) Datuk Seri Dr Ahmad Zahid Hamidi berkata program Strategi Lautan Biru Kebangsaan (NBOS) adalah yang terbaik seumpamanya di dunia. Beliau berkata menerusi NBOS, pelbagai program dan inisiatif boleh diadakan dengan menekankan kepada tiga elemen iaitu impak yang tinggi, kos penganjuran rendah serta pelaksanaan segera. (Astro Awani)
Ketua Setiausaha Negara Tan Sri Dr Ali Hamsa (kini bekas KSU) memberi jaminan bahawa anggota perkhidmatan awam akan memberikan komitmen sepenuhnya bagi memastikan peruntukan yang disalurkan melalui Bajet 2018 memanfaatkan rakyat dan negara sepenuhnya. Katanya, perkhidmatan awam akan memberi komitmen sepenuhnya untuk melaksanakan Bajet 2018 dengan segera berdasarkan prinsip Strategi Lautan Biru Kebangsaan (NBOS) bagi membolehkan rakyat dapat terus menikmati dan memperolehi faedah seperti yang telah diumumkan oleh kerajaan. (Astro Awani)
4 KudoZ points awarded for this answer.
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