Продукты/товары с низкой начальной ценой.

Это товары, впервые выводимые на рынок, -- при этом используется стратегия ценообразования "Проникновение на рынок" (Market penetration) -- цена товара специально занижается, дабы "захватить" долю рынка.

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Note added at 6 hrs (2014-04-23 16:21:33 GMT)
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P. S. О чём вообще речь:


Entry Pricing Strategy
by Neil Kokemuller, Demand Media

Selecting the right entry pricing strategy is critical for a new business or product launch. Pricing is a primary marketing component, and what you enter the market with dictates your customers' initial reaction. Typically, the right pricing strategy demands on your short-term and long-term goals combined with your strengths and weaknesses in certain markets.

Penetration
Penetration pricing is aptly named, as it's a strategy specific to market entry. The premise is to offer very low up-front prices to attract customers from competitors or in the open market. Often, short-term profit is limited, as your goal is to build a customer base. A common result of high sales volume, though, is the ability to buy in greater bulk from suppliers, resulting in discounts. Over time, you hope to gradually increase pricing once you have an established following.
Entry Pricing Strategy
by Neil Kokemuller, Demand Media

Selecting the right entry pricing strategy is critical for a new business or product launch. Pricing is a primary marketing component, and what you enter the market with dictates your customers' initial reaction. Typically, the right pricing strategy demands on your short-term and long-term goals combined with your strengths and weaknesses in certain markets.

Penetration
Penetration pricing is aptly named, as it's a strategy specific to market entry. The premise is to offer very low up-front prices to attract customers from competitors or in the open market. Often, short-term profit is limited, as your goal is to build a customer base. A common result of high sales volume, though, is the ability to buy in greater bulk from suppliers, resulting in discounts. Over time, you hope to gradually increase pricing once you have an established following.
Entry Pricing Strategy
by Neil Kokemuller, Demand Media

Selecting the right entry pricing strategy is critical for a new business or product launch. Pricing is a primary marketing component, and what you enter the market with dictates your customers' initial reaction. Typically, the right pricing strategy demands on your short-term and long-term goals combined with your strengths and weaknesses in certain markets.

Penetration
Penetration pricing is aptly named, as it's a strategy specific to market entry. The premise is to offer very low up-front prices to attract customers from competitors or in the open market. Often, short-term profit is limited, as your goal is to build a customer base. A common result of high sales volume, though, is the ability to buy in greater bulk from suppliers, resulting in discounts. Over time, you hope to gradually increase pricing once you have an established following.
http://smallbusiness.chron.com/entry-pricing-strategy-61428....


12.5. ЦЕНОВЫЕ СТРАТЕГИИ ДЛЯ НОВЫХ ТОВАРОВ
Установление цены на новый товар - это тем более сложная проблема, чем он оригинальнее, т.е. чем труднее его сравнивать с другими товарами. Начальная цена, следовательно, имеет фундаментальное значение и влияет на коммерческую и финансовую судьбу всей разработки. Проведя анализ издержек, спроса и конкуренции, фирма должна сделать выбор между двумя контрастирующими стратегиями: (а) стратегией высокой начальной цены, чтобы «снять сливки» спроса, и (б) стратегией быстрого проникновения на рынок, используя низкую начальную цену.

12.5.2. Стратегия цены проникновения
Стратегия проникновения, напротив, состоит в установлении начальной низкой цены с целью с самого начала захватить большую долю рынка. Она предполагает наличие системы интенсивного сбыта. стимулирование интереса рынка активными рекламными мероприятиями и прежде всего соответствующие производственные возможности. Это стратегия, рассчитанная на крупные начальные инвестиции, которые нескоро будут возвращены. Уклон здесь скорее коммерческий. чем финансовый. Выбору этой стратегии способствуют следующие условия
http://exsolver.narod.ru/Books/Marketing/strat_market/c56.ht...


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Note added at 6 hrs (2014-04-23 16:22:42 GMT)
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Новые товары с низкой начальной ценой