English term (edited): in a p & a situation, we normally do �

U ovom slucaju: Parts and Accessories
Inace, P&A moze da bude i Points and Authorities, kao i Protection and Advocacy

English term (edited): P&A (Promotion and Advertising)

Promotion and advertising (P&A):
- principles of effective P&A
- developing a P&A strategy
http://www.mce.be/events/print.php?id=613&format=print
The cost of (promotion and advertising) is exorbitant, to the point where if you're producing a $10 million film and you say, "I only need $2 million for North America," a distributor would look at it as a $2 million acquisition price, plus as much $10 million in P&A.
http://www.hollywoodreporter.com/thr/interviews/article_disp...
Why is promotion and advertising such a vital area? Can we not rely on a good product selling just by word of mouth? (…) Suppose I have managed to raise a budget to make my first low budget feature. What proportion of it should I set aside for promotion and advertising and the distribution side of things? (…) If a producer comes to me with some P&A I am much more likely to take the film.
http://www.netribution.co.uk/features/interviews/2001/david_...
"‘After the Sunset' is opening on about 3,000 screens, and they're putting more money than I want to tell you into p&a (promotion and advertising).
http://www.journalstar.com/articles/2004/10/22/gz/doc417871c...