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Poll: Do translators need to market themselves more aggressively today?
Autor da sequência: ProZ.com Staff
ProZ.com Staff
ProZ.com Staff
STAFF DO SÍTIO
Apr 9

This forum topic is for the discussion of the poll question "Do translators need to market themselves more aggressively today?".

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Maria Teresa Borges de Almeida
Maria Teresa Borges de Almeida  Identity Verified
Portugal
Local time: 10:51
Membro (2007)
Inglês para Português
+ ...
Not sure Apr 9

I did engage in active marketing when I started my translation career some 40 years ago, but I haven’t marketed myself for a long time because in the meanwhile I’ve managed to build a base of loyal and regular customers, which lately has been decreasing but I am at the end of my career…
 
writeaway
writeaway  Identity Verified
Francês para Inglês
+ ...
Networking is the most useful skill imo Apr 9

My personal experience as a translator has shown me that those with the best networking skills are those who land the longest-lasting clients and jobs. Marketing skills are useful but marketing often falls on deaf ears unless serious networking skills are there to back them up and make sure the 'right' people pay attention. I know highly successful, never unemployed translators who, when they aren't working, spend their 'free time' networking non-stop.

Maria Laura Curzi
Michelle den Boer
 
Levan Namoradze
Levan Namoradze  Identity Verified
Geórgia
Local time: 13:51
Membro (2005)
Inglês para Georgiano
+ ...
Our profession Apr 9

Our profession is dead. I do not need any 'AI' generated objections.
 
Philip Lees
Philip Lees  Identity Verified
Grécia
Local time: 12:51
Grego para Inglês
No Apr 10

No, aggressive marketing is pointless.

Why was this option not included?

P.L.F. Persi (X)
Maria Teresa Borges de Almeida
Daryo
 
Epameinondas Soufleros
Epameinondas Soufleros  Identity Verified
Grécia
Local time: 12:51
Inglês para Grego
+ ...
No Apr 10

The point is to make more money ourselves, not make all sorts of 'consultants' and 'marketing experts' rich by attending courses which turn out to be of no value in the real world.

Michael Newton
Maria Laura Curzi
Philip Lees
 


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Poll: Do translators need to market themselves more aggressively today?






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